Booth vendors

Booths are an integral part of our festival. Whether you are a sponsor, selling trinkets, or promoting Asian culture, we invite you to apply for a booth at Plano AsiaFest!

According to the Plano Police Department's estimates, Plano AsiaFest draws 10,000 attendees every year. We provide a wonderful opportunity for you to gain maximal exposure for your company, organization, or cause.

Note that we have special procedures for food vendors. If you would like to serve food, please visit the food vendors page.

Sponsor us and get a free booth

Did you know that all sponsors get free booths? Visit the forms page for more info.

Pricing

Prices are per booth space, accurate as of 2026. Anyone who needs a larger booth area will be required to pay additional charges.

• Sponsors: Included with sponsorship
• Nonprofits and community organizations: $100
• Small businesses with 5 or fewer employees: $200
• Businesses with 6 or more employees: $400
• Additional tables: $50 each

Pricing is subject to change at any time. Authoritative pricing is always found on the Google Form.

Apply for a booth

Booth Form (Online Google Forms)

Know before you go

Accepted booth vendors: please read our Know Before You Go guide.

Frequently asked questions

Am I allowed to sell things at my booth?

Yes, except for food. Any vendor selling food must be approved as a food vendor of the festival.

Do sponsors get a free booth?

Yes! All sponsors get free booths. For more info on how to become a sponsor, please visit our forms page.

Do nonprofits get a free booth?

Many nonprofits choose to participate in Plano AsiaFest, and they make the festival a great success. We very much welcome and encourage nonprofits to apply for a booth at the festival, but would like to share that due to the number of nonprofits participating each year, we aren't able to grant fee waivers by sole virtue of being a nonprofit. All nonprofits are eligible for a reduced booth fee of $100.

Can I engage in conversation with festival attendees walking by?

Plano AsiaFest draws performers, vendors, and attendees from a multitude of backgrounds. Participants are expected to be courteous and respectful to their fellow booth vendors, performers, and attendees. You are certainly encouraged to engage in conversation with visitors at your booth. However, it is not acceptable to persist in bothering or haranguing attendees who are not inclined to stay at your booth.

If I am just selling baked goods, do I still need a food permit?

That depends. Please see Texas's cottage foods law on the Texas Department of State Health Services' website. The onus is on the vendor to convincingly establish their compliance with state law regarding food handling and food safety. Cottage food sellers, as defined by Texas state law, can apply for a regular booth without needing to go through the food vendor procedure, but please note regular booths will not be placed next to other food vendors.

Can other vendors sell the same items as me?

Plano AsiaFest aims to offer a diverse selection of booths for our attendees. In that spirit, we do not maintain exclusivity agreements with any vendors and cannot guarantee that your booth will be the only one selling that item at the festival. By applying, you agree to the possibility of other vendors selling the same or similar items as you. If you apply to sell at the festival and pay the fees, you will not be entitled to a refund.

If the festival is postponed or canceled, do we get a refund?

Force majeure events, acts of God, safety concerns, and other legitimate reasons for canceling the festival mean we are not obligated to issue refunds. This is because the festival has various nonrefundable deposits and fees we must pay in order for it to happen. Should we postpone or cancel the festival, we cannot recover those fees. While we make zero guarantees that the festival will or won't be canceled, we have only canceled the festival once: in 2020 during the COVID-19 pandemic. In that case, we were able to cancel the festival early enough to issue everyone refunds. However, that was the exception, not the rule. To emphasize again: we are under no obligation to issue refunds.

Can we come after 10:30am or leave before 5pm?

We prefer all booth vendors to arrive by 10:00am so you may be assigned your table. After 4:00pm, crowds tend to thin out, and at this point, we understand if you wish to leave early.

Do we have to charge sales tax on our sales?

You are responsible for collecting sales tax and paying it for the City of Plano. Sales in the City of Plano are normally subject to 8.25% sales tax. There is one major exception: any sales to the Celebrating Asian American Heritage Foundation must be tax-exempt (https://comptroller.texas.gov/taxes/exempt/verification-letter.php?tp_id=15224528321). Please visit the Texas Comptroller of Public Accounts' website for further details: https://comptroller.texas.gov/taxes/sales/